Affix Holdings launches as specialty label and identification products platform

Affix Holdings has announced its formation through the combination of AAi (formerly Art Advertising, Inc.), Guaranteed Labels, and Sticker Ranch, bringing together three established providers of specialty labels, decals, nameplates, graphic overlays, and related identification products.

Affix was created to build a leading specialty labels platform distinguished by responsive customer service, technical manufacturing capabilities, and an ability to meet complex, mission-critical labeling requirements.

AAi, headquartered in Jonesboro, Arkansas, serves as the foundation of the Affix platform. Founded as Art Advertising, Inc., the company has built longstanding customer relationships by manufacturing durable labels, decals, and other highly customized printed products for customers across a range of end markets.

The additions of Sticker Ranch, based in Texas, and Guaranteed Labels, based in Alabama, significantly expand Affix’s geographic reach, customer base, manufacturing capabilities, and product offering. Together, the three businesses create a stronger platform capable of supporting customers across a broader range of applications while preserving the service, responsiveness, and relationships that have made each company successful.

“Affix represents the next chapter in what we have been building at AAi,” says Lynn Higgs, CEO of Affix Holdings. “AAi, Guaranteed Labels, and Sticker Ranch share a common philosophy: take care of the customer, solve their needs, and consistently deliver a high-quality product. By bringing these businesses together, we can invest more in our people and capabilities and provide even more value to our customers.”

Each company will continue to operate while benefiting from the resources and capabilities of the broader Affix organization.

“Our goal with Affix is to bring together exceptional companies and enable them to build on their strengths, invest in their capabilities, and continue serving their customers for years to come,” adds Justin Burris, director of Affix Holdings. “Affix is a new name, but the businesses, relationships, and values behind it are not.”